|
Your customers watch TV, they read newspapers and magazines. They research on the Internet and read e-mails and millions of advertising messages reach them through all of these media. But which ones work best for each brand or client? And how much should someone spend? What is the reach? What is Cost Per Thousand (CPT)?
Media Planning are those activities that, after having received an objective; defines targets, identifies key factors and elements essential in attaining these objectives while keeping in mind these factors; and then selecting various media based on past experience (either by self, through research or through external help) while sticking to a reasonable budget. This process, in its entirety forms the entire spectrum of Media Planning Activities.
> Choose from these Ottawa Marketing Companies:
|
