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275 Rideau Street,
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LCBO - Ottawa  Food & Beverage
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The LCBO in fact has several competitors in the Ontario beverage alcohol marketplace. These include the privately-run Beer Store network, Ontario retail winery stores, U-Brews and U-Vints and cross-border shopping. LCBO sales represent half the $8 billion Ontario beverage alcohol market.

The LCBO also competes for “wallet-share” – money that consumers may decide to spend with other retailers for things like Christmas gifts or pizza and a movie instead of a bottle of wine with dinner.

So it’s important that customers visit our stores because they want to, not because they have to. Unlike other retailers, however, we can’t offer deep price discounts. That would not be socially responsible.

We’ve had to look for other ways to increase customer satisfaction, mainly by upgrading our stores, improving product selection and training staff to offer friendly, knowledgeable customer service.

Succeeding in a shared marketplace and providing the best possible customer service have been integral to our vision and strategic plans.

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