Social marketing was "born" as a discipline in the 1970s, applying
marketing principles that were being used to sell products to consumers
could be used to "sell" ideas, attitudes and behaviors. Similar
to commercial marketing, the main focus is on the consumer - on learning
what people need and want rather than trying to persuade them to buy what
we happen to be producing. Marketing talks to the consumer, not about
the product. If you are looking for social marketing expertise in the
Ottawa area, use the OttawaKiosk.com social marketing directory.
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